WFP and Michael Kors Want You to #WatchHungerStop
By Annie Emberland, World Food Programme


This World Food Day, the World Food Programme and designer Michael Kors want you to help Watch Hunger Stop. They have partnered together in a unique campaign that’s making a major impact on the fight against hunger.

On World Food Day, you can be a part of it. At six participating Michael Kors stores around the world, you can stop in to receive a “Watch Hunger Stop” t-shirt. While you’re there, you can have your picture taken in their photo booth. This image of you in your new shirt will be live-streamed to several digital billboards in New York’s Times Square. It will also be texted to you for you to share on your social networks using the hashtag #WatchHungerStop. Find out more about the activities for World Food Day and which stores are participating hMKY1L8T_mx.jpgere.    

This activity is part of an ongoing Michael Kors campaign to help in the fight against global hunger. As a part of the “Watch Hunger Stop” campaign, which features Academy Award winning actress Halle Berry, Kors designed a “Watch Hunger Stop” watch. For every watch sold, $25 is donated to WFP—that’s 100 meals for hungry children per watch. More than 1.7 million meals have already been delivered thanks to these watch sales, and the campaign is on the road to reach its next goal of 5 million meals.                

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